Better media plans.
Every time.

Upload your media plan and get expert feedback in 60 seconds — scored against industry benchmarks, live competitor data, and local market calendars.

60sto first score
5dimensions rated
Freeto start
📋
Media Planning Feedback
Score your plan across 5 strategic dimensions with specific recommendations
📊
Marketing Intelligence
Live competitive data, market benchmarks & seasonal calendars
🔬
Media Mix Modelling
Measure true channel ROI with Meridian and PyMC-Marketing
How it works

Three steps to a better plan.

01

Upload your media plan

Any format — agency templates, spreadsheets, CSVs.

02

AI benchmarks your market

Industry norms, competitor share of search, seasonal calendar for your region.

03

Get your feedback report

5-dimension score, pre-flight flags, and a specific reallocation prescription.

Media Planning Feedback

Feedback grounded in real benchmarks

15 industries. 35+ markets. Your Flighting score isn't judged against generic global norms — it's measured against what actually works for your category, in your market, at this time of year.

CNY in Singapore, Eid in Indonesia, Diwali in India — all built in.

Channel Mix vs. FMCG Benchmark · Indonesia
Search
8%vs 20%Below
Video
31%vs 25%Above
Display
28%vs 18%Above
Social
18%vs 22%Below
OOH
15%vs 15%On target
▲ Marker = category benchmark  ·  Bar = your plan
Recommended Reallocation
DisplayVideoShift 15%
Funnel Architecture
6274+12
OOHSearchShift 8%
Channel Mix
5568+13
PrintSocialShift 12%
Reach & Frequency
7179+8
Plan Feedback

Not just a score — a prescription

Pre-flight catches critical issues before your CMO sees the plan. The Recommended Reallocation table gives you specific moves: from which channel, to which channel, how much, and why.

Not “consider increasing digital” — actual numbers with expected score impact.

Marketing Intelligence

Marketing Intelligence, built in

Share of Search tracks brand salience across 6 months of Google data. Brand news monitors competitor narrative momentum.

The Weekly Competitive Brief lands every Monday — whether or not you have a plan to submit.

Share of Search · Indonesia
● Your brand● Competitor
CNY ● Mar — competitor surged +6pts
Eid ● Apr — you lost 7pts share
For teams ready to go deeper

Media Mix Modelling

Upload 52+ weeks of spend and outcome data. Get statistically rigorous channel attribution — how much revenue did each channel actually drive? Powered by Google's Meridian and PyMC-Marketing. Uncertainty intervals included. No data science team required.

Learn more about MMM
Meridian (Google) + PyMC-Marketing
Best-in-class open-source MMM frameworks, production-ready.
Uncertainty-quantified results
Not just point estimates — full posterior distributions so you know what you can trust.
104-week recommended, 52-week minimum
More data = more accurate attribution. We guide you through the requirements.
Pricing

Enterprise intelligence. Not enterprise pricing.

Nielsen costs $200K+/year. You don't need Nielsen.

Free
$0

See what you're missing. No card needed.

  • 1 media plan analysis
  • Benchmark scores
  • Pre-flight check
  • No MMM modelling
Start free
Most popular
Pro
$19.99/mo

Everything a marketing manager needs.

  • 10 analyses / month
  • 2 MMM model runs
  • Reallocation prescription
  • PDF export
  • Email support
Get Pro
Growth
$49/mo

For teams running multiple markets.

  • 30 analyses / month
  • 10 MMM model runs
  • Team seats
  • Custom benchmarks
  • Priority support
Get Growth
Agency
$149/mo

White-label intelligence for your clients.

  • Unlimited analyses
  • White-label PDF
  • 10 team seats
  • Competitive spend estimation
  • Dedicated support
Get Agency
The data advantage

The more you use it, the better it gets

Every user who closes the loop — sharing post-campaign actuals — makes the benchmarks sharper for everyone. We're building the only cross-market, cross-category dataset linking media plan quality to real outcomes.

That's not something you can buy from Nielsen.

Get feedback on your first plan. Free.

No credit card. No commitment. Upload your plan and get expert feedback in 60 seconds.

Get started